The first step in the process is an interview to direct bike format, custom geometry, and parts selection. One of the biggest benefits of a custom bike is the perfect fit tailored to you and your riding style. We start with a conversation to determine what bike is best for you. Next, we gather measurements of you and your existing bike. From this information, we create your custom geometry frame design. A $500 design consultation fee secures your slot in the production schedule and starts the process.